Bartercard facilitates improved business performance to member businesses via
increased sales; from having access to Bartercard’s global member database of
over 55,000 businesses. This is in addition to improved cash-flow, reduced
business expenses, and reduced idle or excess stock or personnel time, and many
other opportunities.
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BOOST SALES
Bartercard members prefer to purchase goods and services using Bartercard Trade
Euros within the Bartercard trade exchange system, as opposed to non-member
suppliers who only deal in cash. This results in increased sales opportunities
for members and new customers outside the normal geographic market, as
Bartercard members go out of their way to buy from another Bartercard member.
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BOOST YOUR CUSTOMER BASE
Bartercard introduces new member businesses to over 55,000 member trading
customers who may otherwise never be exposed to this member’s goods or services.
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BOOST CASH-FLOW
Members can pay for business expenses with their Bartercard Trade Euros, thereby
conserving cash for unscheduled expenditures and investment into the growth of
their business.
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GEOGRAPHICALLY EXPAND YOUR CUSTOMER BASE
Bartercard members can cost-effectively expand their business market reach by
using Bartercard’s nation-wide and global directory service, plus the global
e-Commerce and Online Auction portals. All global member businesses, including
over 55,000 member businesses, can access these directories and portals for
trading purposes.
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REDUCE ACQUISITION COSTS AND BOOST PROFIT
Members gain cash discounts equivalent to their gross margins when purchasing
goods and services through the Bartercard network. An example of a 70% discount
can be demonstrated by a member who sells within the Bartercard network a €100
good or service that has cost their business €30 to deliver. They receive T€100
credited to their Bartercard account for this transaction. The sale could
consist of excess stock or a service delivered in idle time and may not have
taken place if the member were not part of the Bartercard network. The Trade
Euro credit derived from this transaction enables the member to purchase goods
and services to the value of €100, but has a real cost of only €30.
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REDUCE DEBT INTEREST EXPENSE
Purchasing goods and services using Bartercard Trade Euros frees up cash that
many Bartercard members then use to pay down interest bearing debt burdens. In
addition, Bartercard provides an interest-free line of credit.
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REDUCE EXCESS STOCK/PERSONNEL TIME
By trading through Bartercard, member businesses can sell idle or excess
inventory or personnel time to the expanded customer base of member businesses
that are looking for opportunities to trade, rather than spend cash.
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BARTERCARD HOLDS THE MEMBER'S HAND TO TRADE
A Trade Coordinator is assigned to manage relationships between members and to
assist them in selling and finding deals through the Bartercard exchange.
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THE POWER OF THE BARTERCARD TRADE EURO
The cost to generate the Bartercard Trade Euro is an important underlying
benefit experienced by businesses worldwide.
Many fixed costs of producing goods or services are covered through cash sales,
meaning that the cost of generating and fulfilling a Bartercard sale is your
cost of good or service sold.
Therefore, when you purchase goods or services using Bartercard, although you
pay the ticket or market price, you are actually paying for your purchase with
your own inventory - which costs you wholesale. In effect, each time you spend a
Trade Euro, you save whatever your mark-up profit margin is! This is the power
of the Bartercard Trade Euro.
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ONLINE SERVICES
Bartercard offer a range of online services to facilitate easy trading.
These
include:
- 24 hour Online Auction site
- eMARKETplace
- Online directory
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MARKETING THROUGH BARTERCARD
Businesses often struggle with finding cash-flow to reinvest in the growth of
their business. As a result, marketing efforts often fall to the bottom of the
priorities list. Bartercard members can resolve this situation by using
Bartercard Trade Euros within the exchange network on expenses relating to
marketing activities.Trade opportunities relating to marketing available through Bartercard members
include:
- Advertising in magazines, newspapers, radio
- Website design and management
- Signage: billboard, taxi, truck and mobile billboards, to mention a few of
many
- Creative services, including design and placement
- Merchandising, including branded uniforms
Additionally, Bartercard members benefit from the services provided through
membership in the Trade Exchange, including:
- Free listing in the printed directory, which provides other members with your
business’ contact details and a short description of your goods and services
- Free listing on the international online directory, providing all 55,000
members worldwide with your business’ details
- Bartercard stickers and tent cards to display in your business’ premises to
promote the fact that you are a member of the Bartercard network
- The Bartercard brand to be placed on collateral, to promote your membership in
the Bartercard network (this can be obtained with permission from the National
Office)
- Bartercard networking functions, where you can meet other Bartercard members
in a relaxed setting
- State based member Trade Shows, where you can promote your goods and services
to other Bartercard members
Combined, these initiatives allow Bartercard member businesses to expand their
customer base further and market their goods and services in a cost-efficient
manner.
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PAY CREDITORS ON TRADE
Businesses can pay all or part of their cash debt to creditors in goods or
services. If your creditor is keen to receive payment, they may be open to
accepting goods or services they can use in settlement of the debt. You simply
pay the Bartercard supplier on behalf of the creditor in Trade Euros and then
arrange for delivery of the goods or fulfilment of the service.
Here’s how:
A leather retailer was behind in paying one of her suppliers. To keep her
supplier happy, she offered a once-off payment in products or services to the
same value. Fortunately the supplier required signage at the time, which they
would have had to find the cash for anyway, so they were accepting of her
proposal. She coordinated and paid for their signage on trade, in lieu of her
outstanding invoice.
Benefits:
- You save cash by paying your creditors in goods or services available through
the Bartercard system
- Your creditor receives payment
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LINE OF CREDIT
Bartercard members receive an line of credit which allows them to make purchases
immediately upon joining the Bartercard network.
The level of credit given is determined by assessment of the application and
information provided.
These credit limits are reviewed regularly by Bartercard's credit department.
This line of credit enables members to continue using the Bartercard network to
make purchases even during times when their cash-flow has slowed. This way,
members can conserve their cash while always having access to the goods and
services available through the Bartercard system.
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SPONSORSHIPS / DONATIONS
Businesses can choose to sponsor events and / or donate their Bartercard Trade
Euros. This is a fantastic way for businesses to practice philanthropy and / or
further promote and brand their products or services while not affecting their
cash-flow.
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